Challenge: Confusing website navigation deterred talented writers from applying to jobs on Global Writers

My Role: Lead UX Researcher (Project Lead, Analyst, Testing Moderator)

Timeline: Oct 15, 2022 - Dec 08, 2022

Solution:

1. User Research Deep Dive: Analyzed existing research to understand writer needs and pain points
2. Rapid Prototyping: Created two screen mockups for a revamped job seeker application flow
3. Data-Driven Design: Conducted A/B testing to identify the most user-friendly prototype

Impact:

• Navigation Made Easy: Streamlined the navigation (especially Screen 5 v2) ultimately reducing frustrations
• Increased Conversions: Addressed user concerns (e.g., "automatically") led to less apprehension and potentially more completed applications

View the full interactive PDF report for detailed insights:

Global Writers usability testing report (1).pdf

Key findings:

• Button labels and microcopy that prioritized a supportive tone over clarity were found to be too vague and caused unnecessary friction
• The word ‘automatically’ had a negative overtone for 60% of participants on screen 3